Public Relations@work

Public Relations Directors@Work
The Public Relations director is responsible for bringing all the group work together in a persuasive, final presentation.

Decide on Theme and Format for Presentation: While meeting with the group to brainstorm initial design, the group helps the public relations director and the researcher come up with possible themes to "sell" their coaster during the final presentations. The PR director chooses a format for displaying information: a Powerpoint slide show, a Web site, a video, a brochure, etc.

"Prior to splitting into individual jobs, groups need to be focused on the task of selling the roller coaster. They need to make decisions about what their strong selling points will be. And then after splitting into jobs, groups need to be refocused on the global task of selling their roller coaster. They became so immersed in their individual piece that students lost sight of the overall goal." --Jill Whitesell

Develop a Storyboard: The PR directors meet and help each other with ideas for their presentations. Regardless of format, they plan each part of the presentation with a storyboard.

Plan an Appealing Presentation: The PR directors add graphics, images, catchy phrases to make the audience say, "Wow!" They also need to coordinate what each group member says or does during the presentation.

"We may have gone overboard with encouraging special effects . . . next year there will no typewriter mode, no fade ins and outs, and imported pictures need to be at 72 DPI. These effects take longer and they add no beneficial aspects to the presentation. We also will really emphasize that the focus must be on selling their roller coaster to Canyon Coaster Amusement. Some groups lost their focus." --Jill Whitesell

Keep a Journal: The Public Relations director keeps a journal of progress on the task.